{"title":"New Arrivals","description":"\u003cp\u003e\u003cstrong data-start=\"183\" data-end=\"238\"\u003eDiscover the latest additions to The Mushroom Shop.\u003c\/strong\u003e\u003cbr data-start=\"238\" data-end=\"241\"\u003eFrom gourmet truffle specialities to plant-based favourites and premium mushroom products, explore what’s just landed in store. Fresh finds, exciting flavours and new favourites — all in one place.\u003c\/p\u003e","products":[{"product_id":"organic-shiitake-mushrooms-40g-premium-dried-whole-shiitake","title":"Organic Shiitake Mushrooms 40g – Premium Dried Whole Shiitake","description":"\u003cp data-start=\"224\" data-end=\"457\"\u003eDiscover the rich, earthy depth of Clearspring Organic Shiitake Mushrooms. Carefully grown and gently dried to preserve their natural flavour and aroma, these premium shiitake mushrooms are prized in both Eastern and Western cuisine.\u003c\/p\u003e\n\u003cp data-start=\"459\" data-end=\"752\"\u003eKnown for their distinctive woody, umami taste, shiitake mushrooms add incredible depth to soups, broths, stir-fries, noodles, risottos and sauces. With large, well-developed caps, they are easy to rehydrate and perfect for elevating everyday dishes with authentic, restaurant-quality flavour.\u003c\/p\u003e\n\u003cp data-start=\"754\" data-end=\"829\"\u003eA true store-cupboard essential for anyone who loves bold, savoury cooking.\u003c\/p\u003e","brand":"The Mushroom Shop","offers":[{"title":"Default Title","offer_id":52615894925578,"sku":"510558","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/2908\/9290\/files\/4fa93738-4e18-474e-8784-90fbbc77da32.png?v=1771938273"},{"product_id":"truffle-hunter-black-truffle-pate-170g-porcini-european-black-truffle","title":"Truffle Hunter Black Truffle Pâté 170g – Porcini \u0026 European Black Truffle","description":"\u003cp data-start=\"254\" data-end=\"500\"\u003eIndulge in the rich, luxurious flavour of Truffle Hunter Black Truffle Pâté. Made with premium European Black Truffles and blended with earthy Porcini mushrooms, this pâté delivers a deep, intense truffle flavour that instantly elevates any dish.\u003c\/p\u003e\n\u003cp data-start=\"502\" data-end=\"759\"\u003eSmooth, savoury and beautifully balanced, it’s perfect spread on warm sourdough, stirred through pasta, folded into risotto, or served alongside cheeses and charcuterie. A little goes a long way, making it an easy way to add gourmet flair to everyday meals.\u003c\/p\u003e\n\u003cp data-start=\"761\" data-end=\"819\"\u003eA must-have for truffle lovers and food enthusiasts alike.\u003c\/p\u003e","brand":"The Mushroom Shop","offers":[{"title":"Default Title","offer_id":52615938965770,"sku":"293406","price":15.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/2908\/9290\/files\/6036c318-3394-41d0-9118-9ff024e929d5.png?v=1771938589"},{"product_id":"truffle-hunter-black-truffle-salt-140g-cornish-sea-salt-flakes-with-black-truffle","title":"Truffle Hunter Black Truffle Salt 140g – Cornish Sea Salt Flakes with Black Truffle","description":"\u003cp data-start=\"221\" data-end=\"511\"\u003eElevate everyday dishes with the luxurious depth of Truffle Hunter Black Truffle Salt. Made using delicate Cornish Sea Salt flakes harvested from mineral-rich seawater, this gourmet seasoning is blended with premium European Black Truffle (Tuber aestivum) for a beautifully balanced finish.\u003c\/p\u003e\n\u003cp data-start=\"513\" data-end=\"734\"\u003eLight, crisp and clean on the palate, it delivers an initial salty crunch followed by a rich, earthy truffle aroma that lingers. Perfect as a finishing salt for pasta, risotto, roast potatoes, eggs, steak or even popcorn.\u003c\/p\u003e\n\u003cp data-start=\"736\" data-end=\"799\"\u003eA simple way to add restaurant-quality flavour to your kitchen.\u003c\/p\u003e","brand":"The Mushroom Shop","offers":[{"title":"Default Title","offer_id":52615954268426,"sku":"791645","price":15.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/2908\/9290\/files\/228a4849-5465-40a9-bfec-275aabce97db.png?v=1771938814"},{"product_id":"besaucy-vegan-black-truffle-mayo-180g-plant-based-truffle-mayonnaise","title":"BeSaucy Vegan Black Truffle Mayo 180g – Plant-Based Truffle Mayonnaise","description":"\u003cp data-start=\"220\" data-end=\"385\"\u003eRich, creamy and deeply indulgent, BeSaucy Vegan Black Truffle Mayo elevates classic plant-based mayonnaise with the luxurious flavour of black truffle and mushroom.\u003c\/p\u003e\n\u003cp data-start=\"387\" data-end=\"634\"\u003eMade using rapeseed oil, aquafaba and organic soya milk, this smooth and velvety mayo delivers a bold umami depth with every spoonful. The earthy truffle aroma pairs beautifully with burgers, chips, sandwiches, roasted vegetables and loaded fries.\u003c\/p\u003e\n\u003cp data-start=\"636\" data-end=\"782\"\u003ePerfect for dipping, drizzling or spreading, it’s an easy way to add gourmet flair to everyday meals — completely plant-based and full of flavour.\u003c\/p\u003e","brand":"The Mushroom Shop","offers":[{"title":"Default Title","offer_id":52616012366090,"sku":"389845","price":4.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/2908\/9290\/files\/829ad67a-2e9f-4859-9f76-873a4ae6c266.png?v=1771939043"},{"product_id":"truffle-hunter-black-truffle-oil-100ml-cold-pressed-olive-oil-with-black-truffle","title":"Truffle Hunter Black Truffle Oil 100ml – Cold-Pressed Olive Oil with Black Truffle","description":"\u003cp data-start=\"275\" data-end=\"587\"\u003eRich, earthy and beautifully balanced, Truffle Hunter Black Truffle Oil brings gourmet flavour straight to your kitchen. Crafted by delicately shaving premium black truffles into cold-pressed olive oil (no heat, no shortcuts), this elegant oil delivers a refined truffle aroma and depth that enhances every dish.\u003c\/p\u003e\n\u003cp data-start=\"589\" data-end=\"859\"\u003eLess intense than double-strength versions, it’s perfect for being more generous — drizzle over pasta, risotto, baked vegetables, roast potatoes, eggs or even artisan bread. The result is a silky-smooth finish with pronounced truffle character and a soft olive oil base.\u003c\/p\u003e\n\u003cp data-start=\"861\" data-end=\"948\"\u003eA versatile finishing oil that transforms simple meals into restaurant-style creations.\u003c\/p\u003e","brand":"The Mushroom Shop","offers":[{"title":"Default Title","offer_id":52616057848074,"sku":"211107","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/2908\/9290\/files\/8f95f6f4-424b-4158-903b-feb5539d5ea6.png?v=1771939204"},{"product_id":"truffle-hunter-english-truffle-oil-100ml-cold-pressed-rapeseed-oil-with-english-black-truffle","title":"Truffle Hunter English Truffle Oil 100ml – Cold-Pressed Rapeseed Oil with English Black Truffle","description":"\u003cp data-start=\"301\" data-end=\"560\"\u003eExperience the taste of the English countryside in every drop. Truffle Hunter English Truffle Oil blends locally foraged black truffles from Southern England with cold-pressed Oxfordshire rapeseed oil — creating a rich, earthy oil with a smooth, nutty finish.\u003c\/p\u003e\n\u003cp data-start=\"562\" data-end=\"831\"\u003eWith no heat and no additives, this artisan finishing oil lets the natural depth and aroma of English truffles shine. Perfect drizzled over risottos, roasted vegetables, scrambled eggs, salads or creamy pasta — a simple way to bring gourmet flavour to everyday cooking.\u003c\/p\u003e\n\u003cp data-start=\"833\" data-end=\"869\"\u003eA true homegrown truffle experience.\u003c\/p\u003e","brand":"The Mushroom Shop","offers":[{"title":"Default Title","offer_id":52616172536074,"sku":"211105","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/2908\/9290\/files\/3cc3880f-9e61-4192-afc3-91bff37c42fb.png?v=1771939383"},{"product_id":"truffle-hunter-truffle-dust-65g-premium-black-truffle-seasoning","title":"Truffle Hunter Truffle Dust 65g – Premium Black Truffle Seasoning","description":"\u003cp data-start=\"252\" data-end=\"490\"\u003eInstantly elevate everyday dishes with Truffle Hunter Truffle Dust — a rich, aromatic seasoning made with real black truffle. Earthy, savoury and endlessly versatile, this gourmet dust brings bold truffle flavour wherever you sprinkle it.\u003c\/p\u003e\n\u003cp data-start=\"492\" data-end=\"693\"\u003ePerfect on fries and popcorn, stirred into pasta, risotto or eggs, or used as a finishing touch on roasted vegetables and salads. Just a pinch adds luxurious depth and umami complexity to simple meals.\u003c\/p\u003e\n\u003cp data-start=\"695\" data-end=\"785\"\u003eSmall jar. Big flavour. A must-have finishing seasoning for truffle lovers and home chefs.\u003c\/p\u003e","brand":"The Mushroom Shop","offers":[{"title":"Default Title","offer_id":52616301379850,"sku":"791644","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/2908\/9290\/files\/90e29e7c-8698-4aba-b7fe-fd3f0534bfdd.png?v=1771939575"},{"product_id":"tartex-organic-mushroom-pate-200g-vegetarian-yeast-based-spread","title":"Tartex Organic Mushroom Pâté 200g – Vegetarian Yeast-Based Spread","description":"\u003cp data-start=\"216\" data-end=\"401\"\u003eSmooth, savoury and full of flavour, Tartex Organic Mushroom Pâté is a delicious vegetarian spread made from nutritional yeast, carefully selected herbs and quality organic ingredients.\u003c\/p\u003e\n\u003cp data-start=\"403\" data-end=\"598\"\u003eRich in umami depth with a creamy texture, this plant-based pâté is perfect spread on toast, crackers or fresh bread. It also makes a great sandwich filler or addition to wraps and light lunches.\u003c\/p\u003e\n\u003cp data-start=\"600\" data-end=\"771\"\u003eMade using non-hydrogenated fats and oils, this organic mushroom pâté delivers wholesome flavour in every bite — a cupboard staple for vegetarian and plant-based kitchens.\u003c\/p\u003e","brand":"The Mushroom Shop","offers":[{"title":"Default Title","offer_id":52616483373322,"sku":"262130","price":5.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/2908\/9290\/files\/798a37c1-447b-43a2-82bd-a96b99ee1bbd.png?v=1771939896"},{"product_id":"lion-s-den-smooth-peanut-butter-with-lion-s-mane-250g-functional-mushroom-peanut-butter","title":"Lion’s Den Smooth Peanut Butter with Lion’s Mane 250g – Functional Mushroom Peanut Butter","description":"\u003cp data-start=\"225\" data-end=\"395\"\u003eSmooth, rich and naturally nourishing, Lion’s Den Peanut Butter with Lion’s Mane combines classic roasted peanut butter with the functional power of Lion’s Mane mushroom.\u003c\/p\u003e\n\u003cp data-start=\"397\" data-end=\"717\"\u003eMade with high-quality peanuts and infused with Lion’s Mane, this creamy spread delivers a delicious nutty flavour alongside one of the most popular functional mushrooms. The smooth texture makes it perfect for spreading on toast, blending into smoothies, stirring into porridge or adding to protein snacks and desserts.\u003c\/p\u003e\n\u003cp data-start=\"719\" data-end=\"903\"\u003eA simple way to enjoy the benefits of Lion’s Mane while keeping your favourite peanut butter ritual, this versatile spread is ideal for everyday breakfasts, snacks and healthy recipes.\u003c\/p\u003e","brand":"The Mushroom Shop","offers":[{"title":"Default Title","offer_id":52706781626634,"sku":"251461","price":6.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/2908\/9290\/files\/cdf87f2e-4c7f-4cf0-ab67-96c7ee9f4a6f.png?v=1773400150"},{"product_id":"organic-lion-s-mane-mushroom-cognitive-function-elixir-50ml-alcohol-free-liquid-extract","title":"Organic Lion’s Mane Mushroom Cognitive Function Elixir 50ml – Alcohol Free Liquid Extract","description":"\u003cp data-start=\"236\" data-end=\"407\"\u003eClear, focused and thoughtfully crafted, this Organic Lion’s Mane Cognitive Function Elixir delivers the power of functional mushrooms in a convenient alcohol-free liquid.\u003c\/p\u003e\n\u003cp data-start=\"409\" data-end=\"821\"\u003eProduced by \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eKÄÄPÄ Mushrooms\u003c\/span\u003e\u003c\/span\u003e and made from organically grown Lion’s Mane cultivated in Finland’s pristine forests, this premium elixir combines Lion’s Mane mushroom extract with zinc and vitamin C for a highly absorbable daily supplement. The liquid formula can be taken directly or added to drinks such as coffee, tea or smoothies, making it an easy addition to your daily wellness routine.\u003c\/p\u003e\n\u003cp data-start=\"823\" data-end=\"1156\"\u003eLion’s Mane is widely valued for supporting focus, memory and cognitive function, while also contributing to digestive and overall wellbeing. This carefully crafted extract uses only mushroom fruiting bodies and an advanced extraction process to deliver potent bioactive compounds in every dose.\u003c\/p\u003e","brand":"The Mushroom Shop","offers":[{"title":"Default Title","offer_id":52706834383114,"sku":"855379","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/2908\/9290\/files\/6a28c3bc-0501-45ac-b5ca-562895aa211f.png?v=1773401251"},{"product_id":"organic-reishi-mushroom-powder-125g-forest-whole-foods-functional-mushroom-superfood","title":"Organic Reishi Mushroom Powder 125g – Forest Whole Foods | Functional Mushroom Superfood","description":"\u003cp data-start=\"316\" data-end=\"698\"\u003eDeeply rooted in traditional wellness practices, Organic Reishi Mushroom Powder is one of the most revered functional mushrooms, known for its rich history and natural bioactive compounds. Made from 100% pure reishi (Ganoderma lucidum), this fine powder delivers a convenient way to incorporate this powerful mushroom into your daily routine. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"700\" data-end=\"953\"\u003eNaturally rich in compounds such as polysaccharides and triterpenoids, reishi has been used for centuries and is commonly enjoyed in teas, smoothies, coffee blends or added to recipes for an easy functional boost. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"955\" data-end=\"1110\"\u003eWith its earthy, slightly bitter profile, this versatile powder is ideal for those looking to explore functional mushrooms as part of a balanced lifestyle.\u003c\/p\u003e","brand":"The Mushroom Shop","offers":[{"title":"Default Title","offer_id":52835909533962,"sku":"851927","price":11.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/2908\/9290\/files\/8cdd3abe-03a9-4d3c-89e1-f8b1137806bb.png?v=1775654953"},{"product_id":"muush-raspberry-lychee-250ml-12-pack","title":"MUUSH RASPBERRY \u0026 LYCHEE (250ML)","description":"Instantly sweet wild berries, swiftly chased by a subtle hint of lychee. 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